Description

The main purpose of this document is to provide you with the best practices and effective tool to plan, structure, write and publish your own questionnaire. Your survey might be on paper form or online. The word “Survey” is also used, it is the same as questionnaire.

The quantitative method is frequently adopted to collect and analyze data for many reasons. First, this method is less detailed than the qualitative one which is mainly based on words. Second, it could be easier, more reliable and objective to explore the precise relationship between the key concepts through real figures and statistics. Third, the quantitative method can be logically used to test theories, hypotheses or arguments. Fourth, statistics can be used somehow to generalize findings.

In addition to the design, the questionnaire includes the data collection process and conversion of the data into numbers, the analysis approach and reflection on the results and findings.

Worth to mention, this empirical survey is part of a first-class dissertation submitted to and assessed by Leicester University in UK. Such surveys are of great use by researchers, decision makers, marketers, managers and even students and postgraduates.